Head over, say hello, and get set for Spark! At check-in you’ll grab your badge, tote, and swag bag so you’re ready for all the sessions, networking, and celebrations ahead. It’s also the perfect chance to meet the Spark team, ask questions, and get your bearings before things kick off.

Kick off Spark Las Vegas with a look at how far we’ve come and where we’re headed next. Hear from FareHarbor’s CEO as well as leaders from our Commercial, Distribution, and Product teams as they highlight recent milestones that fueled operator success and unveil exciting updates on the horizon. This energizing session will set the tone for a week focused on growth, connection, and new possibilities.

In this session, we’ll explore how website design directly impacts bookings, and how even small changes can create big results. Together, we’ll break down the realities of today’s website visitors and introduce three simple but powerful concepts every site should follow: the Squint Test, Scannable Content, and 3 Clicks to Book. Using real client examples, we’ll compare a streamlined, high-impact website with a more custom, visually rich one — highlighting how both find success by prioritizing user journey.

You’ll also get the chance to practice spotting conversion pitfalls on a demo website, reinforcing what to do (and what to avoid). You’ll walk away with inspiration, practical tools you can apply right away, and a clear understanding of how FareHarbor can help you turn browsers into bookers.

You don’t need to be a tech expert to understand APIs — you just need the right translation. In this live interview with our API partners, we’ll peel back the curtain on how connectivity actually works, what it means for your operations, and why embracing it can unlock new efficiencies and opportunities.

Get hands-on with your booking flow in this fun and interactive workshop! Learn key strategies to make your booking process smoother, clearer, and more compelling — with tips that will effortlessly boost conversions. We’ll cover essential integration tips like lightframing and fixed “Book Now” buttons, plus design best practices that drive action. Explore how to segment items, craft strong ‘call to actions’ and headlines, and leverage tools like the Small Calendar Price Preview and Content Builder. Through real operator examples and ready-to-use resources, we’ll help you implement these ideas for immediate impact!

A welcoming space for women in tourism to connect, share, and learn from one another. This networking session is open to all and is an opportunity to build supportive relationships, exchange ideas, and celebrate the impact of women in tourism.

Your peers know what works best — and they’re ready to share it. Discover how leading attractions like Dolphin Quest, Hopscotch | Immersive Art Experience, and Coral World Ocean Park leverage FareHarbor features, such as Private Events, Dock, and Retail Upsell Combos, to streamline operations and grow revenue. Their personal stories will give you practical strategies you can put into action to elevate your own business.

Social media partnerships can be a powerful way to grow bookings! In this panel discussion, you will discover the power of influencers on social media. Learn what makes an influencer, how to find the right fit for your business, and how to collaborate with confidence — from negotiating rates to building lasting partnerships that spark engagement and drive bookings. Hear real-world insights from operators, consultants, and influencers who know what works.

The panel includes:
– Maria Taylor, FareHarbor operator: 9k followers, @kaikananisailing
– Kami Kreaps, Local Marketing Consultant: 14k followers, @visitpalmbeach & 9k followers, @westpalmbeachfoodtours
– Scott Hurren, Instagram Influencer: 77k followers, @boundlessliving.ca

Don’t forget to bring your laptop so you get the most out of this session! The tools to boost bookings are already at your fingertips. In this hands-on workshop, you’ll learn how to use high-impact FareHarbor tools, such as Packaged Combos and Waitlist, to easily increase revenue and improve your customer experience.

Your channel mix is more than a list of your sales channels. It’s the pathway to reaching more customers, building stronger partnerships, and creating lasting growth. Together, we’ll explore how to find the right balance across direct, online, and affiliate channels, and share strategies that help turn every booking into a new opportunity for success.

Explore the tools that power today’s operators. In this session we will explore your current tech stack, introduce you to companies that can fill any gaps, and connect you to fellow operators using innovative programs to run their business. Walk away with new connections, fresh ideas, and practical ways to level up your technology.

Sustainability isn’t just good for the planet, it’s good for your bottom line. Learn how eco-conscious strategies can drive revenue and build trust with travelers who care. We’ll explore the in’s and out’s of sustainable business practices, tips to avoid greenwashing, and real-world examples from fellow tour operators who are driving eco-friendly impact. You’ll gain actionable steps and fresh ideas to grow your business while giving back to the people, places, and planet that make it all possible.

Get to know operators who share your tour type in this lively networking session! Whether you’re swapping stories, sharing tips, or just having a laugh, this is the perfect way to build connections and partnerships that matter. Join in on the fun, celebrate your local community, and discover new ways to collaborate and succeed together.

Once you’ve registered for Spark, you’ll receive details in your confirmation email on how to book one free local tour or activity, sponsored by FareHarbor. These experiences are hosted by our amazing local FareHarbor tour operator partners and are a great way to explore the destination and connect with the community. Availability is limited and offered on a first-come, first-served basis.

Artificial intelligence is rapidly transforming how travelers discover, compare, and book experiences — and 2026 will bring the biggest shift yet. In this session, we’ll explore how AI-driven search and trip planning tools are changing customer behavior, what that means for your visibility and marketing strategy, and how operators can adapt now to stay ahead. Learn practical ways to position your business for the next wave of digital discovery.

Marketing doesn’t need to be a mystery — and we’re here to help crack the code! In this interactive session, learn powerful marketing techniques that drive demand, build loyalty, and grow your brand. A panel of experts will be ready to answer your most pressing questions about email marketing, paid ads, and more, before we break into smaller groups, giving you the chance to dive deeper into the focus area of your choice. Come curious and leave with market-ready strategies to boost your bookings!

Worried that working with OTAs might hurt your direct bookings? The data tells a different story. Joined by Oliver Holyoake of GetYourGuide, this session unpacks the “billboard effect” and shows how strategic OTA partnerships can actually compliment your direct sales strategy. You’ll leave with a clearer understanding of how to balance your booking channels to maximize earnings.

Get hands-on with your booking flow in this fun and interactive workshop! Learn key strategies to make your booking process smoother, clearer, and more compelling — with tips that will effortlessly boost conversions. We’ll cover essential integration tips like lightframing and fixed “Book Now” buttons, plus design best practices that drive action. Explore how to segment items, craft strong ‘call to actions’ and headlines, and leverage tools like the Small Calendar Price Preview and Content Builder. Through real operator examples and ready-to-use resources, we’ll help you implement these ideas for immediate impact!

Hollywood Bus Tours and Nauti-Cat Cruises step into the spotlight to share proven strategies for hiring, motivating, and retaining top talent. Moderated by FareHarbor Sites Manager Rob Sweeney, this panel will also highlight how FareHarbor tools can support your team’s success. You’ll gain insider insights and practical tips to strengthen your team and drive growth in 2026.

Don’t forget to bring your laptop so you get the most out of this session! The tools to boost bookings are already at your fingertips. In this hands-on workshop, you’ll learn how to use high-impact FareHarbor tools, such as Packaged Combos and Waitlist, to easily increase revenue and improve your customer experience.

Experience Growth Powered by FareHarbor live at Spark! In this special live recording of our podcast, CEO Andrea Carini joins Community Manager and podcast host Rebekah Costley for a candid conversation about everything Fareharbor. Andrea will share his perspective on where the tours and activities industry is heading, what he’s learned from our clients, and how FareHarbor is leading the way.

This is a rare opportunity to hear directly from FareHarbor’s CEO in an open, unscripted setting. Space is limited, so don’t miss the chance to be part of this unique Spark experience!

FareHarbor’s VP of Strategy & Insights, Jae Chung, and VP of NORAM Commercial, Josh Halperin, take the stage to explore the latest industry trends in customer preferences and booking behavior. Drawing on data from thousands of FareHarbor operators, you’ll see how to turn these insights into actionable strategies that will drive real impact for your business. Walk away with clear, data-driven ideas to optimize performance, stay ahead of shifting customer demands, and capture new potential in 2026 and beyond.