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Agenda

Opening & Closing Statements
Industry Insights
Workshops
Roundtables
Networking

Monday, October 19

All Times Are in Mountain Time (MDT)
(UTC−06:00)

  9:00 – 9:10
Opening – FareHarbor
Welcome to Spark: Where We’ve Been and Where We’re Headed
  9:10 – 9:50
Workshop – FareHarbor
What’s Under the Dash: Fresh FareHarbor Feature Updates
Get an exclusive look at FareHarbor’s latest product features and the people who bring them to life! Meet our Product team and hear about new updates regarding seating assignment capabilities, search-by-date functionality, payment integrations, and more. You’ll learn how to leverage these important features to streamline your operations and provide better experiences for your customers.
  9:50 – 10:05
Industry Insights – Lonely Planet
Where, When, & How Sustainable Tourism is Changing
Despite what you may think, being sustainable and turning a profit are far from exclusive. In fact, your business can benefit from riding the “local” wave and taking better care of our planet at the same time. Lonely Planet, one of the most trusted publishers in the travel industry, will share key insights on what it means to be sustainable, why it’s more important than ever before, and how your business can play its part in moving our industry toward a sustainable future.
  10:05 – 10:50
Workshop – FareHarbor
Inspiring Trust: Building a Resilient Business Strategy
Build a resilient business strategy by learning how to remain adaptable and land on your feet in any situation! This workshop will address the power of proactively developing a game plan, creating migration strategies, and more. We’ll specifically explore best practices for how tour, activity, and attraction businesses can effectively maintain resilience, even in the most uncertain of times.
  10:05 – 10:50
Workshop – FareHarbor, Ecliptic Imagery
Your Digital Presence: A New Decade of Content, Trust and Engagement
As consumers, we increasingly rely on advanced online research to inform our purchasing decisions, and your potential customers are no different! This workshop will explore the top tactics to improve your digital presence, including how to incorporate high-quality imagery, effective content, and consistent information to help you make the most of consumer reliance on online search.
  10:50 – 11:00
  Break
  11:00 – 11:45
Workshop – FareHarbor
Keep Your Head in the Game: A 2020 Email Marketing Playbook
Consumer reception to email marketing has changed significantly over the past few months, so we want to help you take advantage of the latest consumer trends and break through to your target audience. Learn how to convert emails to sales — and then do it again and again! Segmentation, scheduling, A/B testing, and post-campaign analysis are just a few of the plays we’ll call in this workshop.
  11:00 – 11:45
Workshop – FareHarbor
Distribution on Cruise Control: Making Your API Connections Work for You
Gain a better understanding of how API connections make connecting with resellers as seamless as possible for your business and your customers. Our experts will walk you through today’s best practices for maintaining healthy API connections, optimizing API connections to reduce your overall workload, and how FareHarbor can lend a helping hand along the way.
  11:45 – 12:25
Roundtable – Black Travel Alliance, Invisible Cities, Booking.com
From Conversation to Action: Diversity & Inclusion in the Tourism Industry
This year brought some long-standing injustices into glaring clarity alongside the call to action to honestly examine how each of us can play a vital role in making our industry more equitable for all. Let’s look forward, not back, and discuss how to get serious about leaving the world better than we found it. In this discussion, we won’t just talk about why practicing inclusion is more important than ever, we’ll provide you with a beginner’s toolkit for taking action in your own life and business.
  12:25 – 12:35
Industry Insights – FareHarbor
Capturing Lightning in a Bottle: Turn Challenges into Opportunities
This year, the tour, activity, and attraction industry was shaken up like never before, but today, we’re all here because of a shared belief: that we’re capable of bouncing back even stronger. What is the true impact of booking local? How much of a positive impact can you have on your business by making activities “COVID-safe?” FareHarbor will explore the answers to these questions and more. Together, we can transform roadblocks into growth opportunities and risks into reward.
  12:35 – 1:30
Networking
Virtual Café
Time Session Title   Category Host
9:00 – 9:10 Welcome to Spark: Where We’ve Been and Where We’re Headed Opening FareHarbor
9:10 – 9:50 What’s Under the Dash: Fresh FareHarbor Feature Updates
Get an exclusive look at FareHarbor’s latest product features and the people who bring them to life! Meet our Product team and hear about new updates regarding seating assignment capabilities, search-by-date functionality, payment integrations, and more. You’ll learn how to leverage these important features to streamline your operations and provide better experiences for your customers.
Workshop FareHarbor
9:50 – 10:05 Where, When, & How Sustainable Tourism is Changing
Despite what you may think, being sustainable and turning a profit are far from exclusive. In fact, your business can benefit from riding the “local” wave and taking better care of our planet at the same time. Lonely Planet, one of the most trusted publishers in the travel industry, will share key insights on what it means to be sustainable, why it’s more important than ever before, and how your business can play its part in moving our industry toward a sustainable future.
Industry Insights Lonely Planet
10:05 – 10:50 Inspiring Trust: Building a Resilient Business Strategy
Build a resilient business strategy by learning how to remain adaptable and land on your feet in any situation! This workshop will address the power of proactively developing a game plan, creating migration strategies, and more. We’ll specifically explore best practices for how tour, activity, and attraction businesses can effectively maintain resilience, even in the most uncertain of times.
Workshop FareHarbor
10:05 – 10:50 Your Digital Presence: A New Decade of Content, Trust and Engagement
As consumers, we increasingly rely on advanced online research to inform our purchasing decisions, and your potential customers are no different! This workshop will explore the top tactics to improve your digital presence, including how to incorporate high-quality imagery, effective content, and consistent information to help you make the most of consumer reliance on online search.
Workshop FareHarbor
Ecliptic Imagery
10:50 – 11:00 Break   Break
11:00 – 11:45 Keep Your Head in the Game: A 2020 Email Marketing Playbook
Consumer reception to email marketing has changed significantly over the past few months, so we want to help you take advantage of the latest consumer trends and break through to your target audience. Learn how to convert emails to sales — and then do it again and again! Segmentation, scheduling, A/B testing, and post-campaign analysis are just a few of the plays we’ll call in this workshop.
Workshop FareHarbor
11:00 – 11:45 Distribution on Cruise Control: Making Your API Connections Work for You
Gain a better understanding of how API connections make connecting with resellers as seamless as possible for your business and your customers. Our experts will walk you through today’s best practices for maintaining healthy API connections, optimizing API connections to reduce your overall workload, and how FareHarbor can lend a helping hand along the way.
Workshop FareHarbor
11:45 – 12:25 From Conversation to Action: Diversity & Inclusion in the Tourism Industry
This year brought some long-standing injustices into glaring clarity alongside the call to action to honestly examine how each of us can play a vital role in making our industry more equitable for all. Let’s look forward, not back, and discuss how to get serious about leaving the world better than we found it. In this discussion, we won’t just talk about why practicing inclusion is more important than ever, we’ll provide you with a beginner’s toolkit for taking action in your own life and business.
Roundtable Black Travel Alliance
Invisible Cities
Booking.com
12:25 – 12:35 Capturing Lightning in a Bottle: Turn Challenges into Opportunities
This year, the tour, activity, and attraction industry was shaken up like never before, but today, we’re all here because of a shared belief: that we’re capable of bouncing back even stronger. What is the true impact of booking local? How much of a positive impact can you have on your business by making activities “COVID-safe?” FareHarbor will explore the answers to these questions and more. Together, we can transform roadblocks into growth opportunities and risks into reward.
Industry Insights FareHarbor
12:35 – 1:30 Virtual Café Networking

Tuesday, October 20

All Times Are in Mountain Time (MDT)
(UTC−06:00)

  9:00 – 9:15
Industry Insights – Skyscanner
Measuring the Magic: Leveraging Data in Times of Uncertainty
As tourism professionals, staying ahead of the curve means learning to navigate consumers’ new and increasingly complex decision-making process. Where do you even begin to re-evaluate consumer intent? The answer is data! With over 100 million users a month, it’s safe to say that flight search engine, Skyscanner, knows a thing or two about data, and they’re here to provide a case study on how to leverage data in your recovery phase.
  9:15 – 9:50
Workshop – FareHarbor
Connecting the Data Dots: Level Up on Data Driven Decisions
Sharpen your analytical skills to improve your decision making processes, cut out distractions and emotions, and make the best use of the data you have at your fingertips every day. In this session, you’ll learn how to define the objective, evaluate what data is relevant, and ultimately, make the  smartest decisions with the biggest impact for your business.
  9:15 – 9:50
Workshop – FareHarbor
Rock Your Reporting: Info & Insights from the Dashboard Experts
Combine the power of your Dashboard with tried-and-true practices for accounting to take control of your finances. This workshop will provide you with a comprehensive accounting and reporting toolkit, including how to calculate your liability, the importance of leveraging your refund reserve, and how to determine the right report type for your business needs.
  9:50 – 10:05
Industry Insights – Arival
The End of Tech (As We Know It)
Like you, Arival knows that in-destination experiences are the best part of travel. But why is the tour, activity, and attraction sector one of the most fragmented in the industry? Will recent events potentially accelerate the industry’s adoption of technology to push it to the forefront of the travel industry? From timed entry, to capacity limits, to online-only booking, Arival is here to weigh in on the latest demands that are here to stay.
  10:05 – 10:50
Workshop – FareHarbor
Navigating New Standards: Implementing Solutions to Advance Your Safety Efforts
This year has put forth challenges that have required some of the swiftest and most dramatic changes to health and safety standards our industry has ever seen. The good news? You’re not alone! This workshop covers how to best implement and communicate health and safety standards through your FareHarbor Dashboard, on your website, and on-site at your business location.
  10:05 – 10:50
Workshop – FareHarbor
Your Analytics, Your Way: How to Convert Using Google Analytics
Are you utilizing your website traffic data to its fullest extent or are you leaving invaluable consumer insights on the table? Take a deep dive into the advanced functions of Google Analytics to better understand the consumer journey and create consumer narratives. Learn how utilizing segments, advanced search, and secondary dimensions can benefit your overall outreach strategy.
  10:50 – 11:00
Break
  11:00 – 11:45
Workshop – FareHarbor
Drive it Home: Take Control Over Your Local Search Ranking
As our travel plans stay close to home, improving local search engine optimization (SEO) is essential. How do you ensure your business is positioned to capture local customers from the moment they search for “things to do near me?” From pre-website to on-site strategies, we’ll share impactful tips and tricks to boost your local search ranking and convert potential local customers into online bookings.
  11:45 – 12:25
Roundtable – Musement, Viator, Expedia, GetYourGuide
A Journey Into the Future of Distribution
It’s no secret that OTAs play an influential role in the tour, activity, and attraction industry. Join our discussion to hear from some of the largest OTAs about how they’ve adapted over the past few months, what their plans for the future look like, and how individual tour operators (like you!) fit into their bigger picture. Panelists will also weigh in on the trends they’re seeing and their predictions surrounding emerging products, data, marketing strategies, and more.
12:25 – 12:30
Closing – FareHarbor
Closing, Thank You
  12:30 – 1:30
Networking
Virtual Café
Time Session Title   Category Host
9:00 – 9:15 Measuring the Magic: Leveraging Data in Times of Uncertainty
As tourism professionals, staying ahead of the curve means learning to navigate consumers’ new and increasingly complex decision-making process. Where do you even begin to re-evaluate consumer intent? The answer is data! With over 100 million users a month, it’s safe to say that flight search engine, Skyscanner, knows a thing or two about data, and they’re here to provide a case study on how to leverage data in your recovery phase.
Industry Insights Skyscanner
9:15 – 9:50 Connecting the Data Dots: Level Up on Data Driven Decisions
Sharpen your analytical skills to improve your decision making processes, cut out distractions and emotions, and make the best use of the data you have at your fingertips every day. In this session, you’ll learn how to define the objective, evaluate what data is relevant, and ultimately, make the  smartest decisions with the biggest impact for your business.
Workshop FareHarbor
9:15 – 9:50 Rock Your Reporting: Info & Insights from the Dashboard Experts
Combine the power of your Dashboard with tried-and-true practices for accounting to take control of your finances. This workshop will provide you with a comprehensive accounting and reporting toolkit, including how to calculate your liability, the importance of leveraging your refund reserve, and how to determine the right report type for your business needs.
Workshop FareHarbor
9:50 – 10:05 The End of Tech (As We Know It)
Like you, Arival knows that in-destination experiences are the best part of travel. But why is the tour, activity, and attraction sector one of the most fragmented in the industry? Will recent events potentially accelerate the industry’s adoption of technology to push it to the forefront of the travel industry? From timed entry, to capacity limits, to online-only booking, Arival is here to weigh in on the latest demands that are here to stay.
Industry Insights Arival
10:05 – 10:50 Navigating New Standards: Implementing Solutions to Advance Your Safety Efforts
This year has put forth challenges that have required some of the swiftest and most dramatic changes to health and safety standards our industry has ever seen. The good news? You’re not alone! This workshop covers how to best implement and communicate health and safety standards through your FareHarbor Dashboard, on your website, and on-site at your business location.
Workshop FareHarbor
10:05 – 10:50 Your Analytics, Your Way: How to Convert Using Google Analytics
Are you utilizing your website traffic data to its fullest extent or are you leaving invaluable consumer insights on the table? Take a deep dive into the advanced functions of Google Analytics to better understand the consumer journey and create consumer narratives. Learn how utilizing segments, advanced search, and secondary dimensions can benefit your overall outreach strategy.
Workshop FareHarbor
10:50 – 11:00 Break Break
11:00 – 11:45 Drive it Home: Take Control Over Your Local Search Ranking
As our travel plans stay close to home, improving local search engine optimization (SEO) is essential. How do you ensure your business is positioned to capture local customers from the moment they search for “things to do near me?” From pre-website to on-site strategies, we’ll share impactful tips and tricks to boost your local search ranking and convert potential local customers into online bookings.
Workshop FareHarbor
11:45 – 12:25 A Journey Into the Future of Distribution
It’s no secret that OTAs play an influential role in the tour, activity, and attraction industry. Join our discussion to hear from some of the largest OTAs about how they’ve adapted over the past few months, what their plans for the future look like, and how individual tour operators (like you!) fit into their bigger picture. Panelists will also weigh in on the trends they’re seeing and their predictions surrounding emerging products, data, marketing strategies, and more.
Roundtable Musement
Viator
Expedia
GetYourGuide
12:25 – 12:30 Closing, Thank You Closing FareHarbor
12:30 – 1:30 Virtual Café Networking